21 07, 2016

Local Co-Op is The Most Consistently Appealing Mode of Social Gaming Across Gender and Age

By | July 21st, 2016|Survey Findings, Video Games|7 Comments

Asking gamers whether they like to play with other people actually gets pretty complicated. Are we talking co-op or competitive? Do you mean local or online? With friends or with strangers? So in a recent survey, we decided to break all this down. Do You Remember GoldenEye 007? As someone who grew up in the [...]

6 07, 2016

The Surprising Profile of Idle Clicker Gamers

By | July 6th, 2016|Analytics, Video Games|6 Comments

In mid-April, we got an email query from Eric Jordan, the CEO of Codename Entertainment. Codename makes an Idle Clicker game called Crusaders of the Lost Idols and because the genre is still relatively new, Eric wanted to learn more about the psychological profile of these gamers. At this point in time, Nic Ducheneaut and [...]

22 06, 2016

Mapping the Shooter Genre

By | June 22nd, 2016|Analytics, Video Games|9 Comments

Previously on our blog, we’ve looked at genre maps of Strategy games and Open World games. This week, we’re doing maps of the Shooter genre. The Shooter genre is much maligned in mainstream media, and it's easy to end up with a monolithic view of who Shooter gamers are. In this post, we'll dive into [...]

16 05, 2016

The Dark Side Attracts Younger Gamers

By | May 16th, 2016|Survey Findings, Video Games|4 Comments

RPGs are known for creating deep narratives where players are able to immerse themselves in a compelling world and get lost in their “role”. As developers seek to create more immersive worlds, characters have become more and more customizable. Not only can players choose what their character looks like, or their base stats and abilities, [...]

7 04, 2016

Our Gaming Motivation Data Distilled into a 20-Minute Talk

By | April 7th, 2016|Analytics, Video Games|2 Comments

In case you missed our GDC talk, you're in luck! During GDC week, apart from presenting at Moscone Center, we also presented the same talk at the GamesUR Summit. Hosted by EA on their Redwood Shores campus, the conference provided speakers with an amazing stage with wonderful audio-visual support. They recorded all the talks and [...]

23 03, 2016

Revisiting the Strategy Genre Map: Age, Audience Homogeneity, and the Lasso Effect

By | March 23rd, 2016|Analytics, Video Games|12 Comments

We’re revisiting the Strategy genre map with some additional data overlays. If you’re a regular reader of our blog and familiar with our motivation data and how we generate these genre maps, feel free to skip the next 2 sections. Data from the Gamer Motivation Profile The Gamer Motivation Profile allows gamers to take a [...]

2 03, 2016

In 4X Strategy, Younger and Male Gamers Prefer Military Conquest. Older and Female Gamers Prefer Cultural Domination.

By | March 2nd, 2016|Survey Findings, Video Games|7 Comments

One of the hallmarks of 4X games is the ability to use different approaches to achieve victory. These may include crushing your enemies on the battlefield, creating an economic superpower, or achieving cultural or scientific nirvana. I still remember watching my father play the original Civilization and being confused as to why he would waste [...]

17 02, 2016

In Open World Games, Most Players Balance Exploration with Completing Campaign. Those Who Prioritize Campaign Are Younger.

By | February 17th, 2016|Survey Findings, Video Games|5 Comments

Although gamers are often lumped together as “people who enjoy playing videogames”, there is often a lot of variability in the types of things people like to do while playing. Most have a preferred genre, and even within genres a preferred style of play. How We're Playing Fallout 4 Take Fallout 4 for example, a [...]

10 02, 2016

As Gamers Age, The Appeal of Competition Drops The Most. Strategy is The Most Age-Stable Motivation.

By | February 10th, 2016|Analytics, Video Games|75 Comments

When I first started running large online surveys of gamers in the days of EverQuest, I was a 20-year-old undergrad psych major. I remember looking at the age distribution of those online gamers where about 20-30% were over the age of 30 (and a fair number above 40), and thinking to myself, wow those gamers [...]