We were recently interviewed by ironSource in a podcast where we touched on a broad range of topics related to Quantic Foundry’s ongoing research in gaming motivations:

  • How we developed our motivation model, and why we decided to focus on gaming motivations
  • An overview of the 12 motivations captured in our framework
  • How game companies leverage Quantic Foundry’s data and analysis for actionable insights
  • Surprising findings in our research related to age 35+ gamers and gamers in China

See how you compare with other gamers. Take a 5-minute survey and get your Gamer Motivation Profile

You can learn more and listen to the podcast via the image link below: