Audience Reports

Inform Your Game Production & Marketing Decisions With Data From Over 2 Million Gamers

Whether you have an existing game title/franchise or have a new game in development, we can provide data-driven insights about your audience.

Game Audience Reports

Profile the audience of specific games to learn who they are and why they play.

Learn more about Game Audience Reports

Game Space Mapping

Visualize the competitive landscape around your game concept using empirical data.

Learn more about Game Space Mapping

Player Segment Analysis

Identify key customer segments to prioritize feature development and tailor messaging.

Learn more about Player Segment Analysis

Game Audience Dashboard

Convenient online dashboard providing real-time access to our full data set.

Learn more about the Game Audience Dashboard

A Quick Note on The Science and Data Behind Our Reports

Our Gamer Motivation Model

We used established psychometric methods and data from over 2 million gamers to develop an empirical model of gamer motivations. Here’s all that data distilled into a single table.

Prioritize Game Development with our Game Audience Reports

The chart shows the percentile rank of this audience across the 12 gaming motivations in our model. A percentile of 50% is perfectly average. Thus, the audience in the example chart cares the most about Fantasy and Design, and the least about Excitement and Destruction.

To get a better sense of the exact information provided in each game audience report, see this example Audience Report.

Compare profiles against the genre benchmark or slice the profiles by gender, age, region, or platform. Contact us to learn more about custom audience reports.

Game Audience Reports

Profile the audience of specific game titles to gain actionable insights for game design and marketing.

  • Demographic and motivation profiles show you exactly who plays the game.
  • Motivation profiles quantify the most and least important motivations for a given game audience (across the 12 motivations in our model).
  • A ranked table of highly-related game titles (even if they are in a different genre) highlight design and player acquisition opportunities.
  • A player segmentation chart surfaces the subgroups that compose the game audience.
Contact Us For Game Audience Reports

Identify Opportunities with Game Space Mapping

Game Space Mapping

Visualize game clusters, competitors, and opportunities in a game genre space.

  • Given a few seed games of interest, we can identify the most closely related games based on our audience data.
  • We can statistically model the primary motivation dimensions of this audience and generate a map of this game neighborhood.
  • Use these maps to explore the competitive landscape, pinpoint a new game concept, identify player acquisition opportunities, or hidden linkages to other genres.
Contact Us for a Game Space Map

With 2 axes and 12 motivations, there are 66 possible combinations–too many to manually go through. Ideally, we’d like axes that surface the main motivational differences within a game space. This is possible by using statistical methods to identify the primary motivation axes within the particular audience space to create a condensed visualization.

The axes combine highly correlated motivations (whether these are positive or negative correlations) into a single dimension (i.e., each axis). For example, games on the left have audiences that score high on Power and low on Story, while games on the right have audiences that score high on Story and low on Power.

Here’s a redacted report delivered to an actual client that focuses on games in the Fighting genre. In these reports, we identify trends/clusters that surface in the analysis and also provide demographic overlays to show trends in genre, age, gamer type, and gaming frequency.

Identify Distinct Player Types Within Your Audience

Using our data set, we can estimate the frequency of each segment in your target audience. Thus, our customer segment reports provide not only the combinations of motivations and demographics that do together, but also their relative frequency in your audience.

  • An executive summary slide of all the player segments.
  • A descriptive sketch of each segment.
  • The demographic profile of each segment (including gender percentages, median age, casual/core/hardcore gamer type, and number of days per week with at least 30 minutes of gaming).
  • The motivation profile of each segment (i.e., percentile ranks on each of the 12 motivations in our model).
  • A ranked list of the games that are disproportionately popular in each segment, and a similar ranked list of games that are disproportionately unpopular.
  • Explore a sample report.

Yes. We can use our validated motivation inventory to profile your existing gamers using a non-branded, white-labeled survey. We can then conduct the segment analysis on your audience data directly. Unique player IDs can be embedded in the survey link to allow later linkage with server-side KPIs. This would allow us for example to provide not only the typical player segments, but how the segments vary in terms of retention or monetization for example.

Here’s an example Player Segment Analysis report.

Player Segment Analysis

Identify your player segments and target them with specific features and messaging.

  • Game audiences are not homogenous, and may be composed of several distinct underlying segments.
  • We use cluster analysis on our audience data to identify the distinct segments within a game title/franchise/genre.
  • The report provides the demographic and motivation profile of each segment.
  • Understanding how motivations group together enables targeting those segments with specific combinations of game mechanics, monetization options, and acquisition messaging.
Learn More about Player Segment Analysis

Web-Based Dashboard Access to Our Full Data Set

We provide Dashboard access on a subscription basis. Contact us for a live demo or quote.

Game Audience Dashboard

Convenient online dashboard providing access to our full data set.

  • Complete access to our catalog of over 2,500 game titles.
  • Generate Audience Reports based on individual or multiple game titles/franchises.
  • Filter an Audience Report by gender, age range, gamer type, or gaming frequency.
  • Visually explore related game titles using our dynamic graphing features.
  • Use reverse lookups to identify games that fit a specific set of criteria.
  • PDF overview of Dashboard features.
Contact Us For a Live Dashboard Demo
Have a Question or Want to Learn More?

Contact Us

Email us directly at [email protected], or use the contact form below.

    Your Name (required)

    Your Email (required)

    Subject

    Your Message