Over lunch a while back, Nic Ducheneaut mentioned that he enjoys sci-fi movies and TV shows so much (and there’s so little sci-fi content these days) that he’ll watch any sci-fi content he comes across on streaming platforms regardless of the specific plot or subgenre (e.g., space travel, aliens, post-apocalyptic, dystopia). And that got us [...]
[This post is co-authored with Jennifer Day and Chris Karzmark, both PhD students at UCSC in Cognitive Psychology.] At first glance, gaming and VR seem like a natural pairing, especially with their shared emphasis on action-oriented and immersive content. But gamer adoption has been slow and enthusiasm among developers is also waning. In this post, [...]
Since the beginning of the year, Quantic Foundry and Niko Partners have been working together on a series of survey-based projects. Niko Partners is a market research and consulting firm covering the games markets in Asia. In one of these projects, we used the Gamer Motivation Model as part of a larger study to create [...]
In the Gamer Motivation Profile (for video games), we measure 12 distinct motivations for each gamer. One way to get a concise picture of all the data we’ve collected is to focus on primary motivations—the motivation that each gamer scores highest on and is most important to them. In this post, we’ll step through what [...]
Previously on our blog, we’ve looked at genre maps of Strategy games and Open World games. This week, we’re doing maps of the Shooter genre. The Shooter genre is much maligned in mainstream media, and it's easy to end up with a monolithic view of who Shooter gamers are. In this post, we'll dive into [...]
When I first started running large online surveys of gamers in the days of EverQuest, I was a 20-year-old undergrad psych major. I remember looking at the age distribution of those online gamers where about 20-30% were over the age of 30 (and a fair number above 40), and thinking to myself, wow those gamers [...]
The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]