In the Gamer Motivation Profile (for video games), we measure 12 distinct motivations for each gamer. One way to get a concise picture of all the data we’ve collected is to focus on primary motivations—the motivation that each gamer scores highest on and is most important to them. In this post, we’ll step through what we learned when we compared the primary motivations of different demographic segments.
Data from the Gamer Motivation Profile
The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations, and see how they compare with other gamers. Over 250,000 gamers worldwide have taken this survey. The 12 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together.
See how you compare with other gamers. Take a 5-minute survey to get your own Gamer Motivation Profile.
Each motivation score we calculate is normalized against the full dataset—i.e., how other gamers responded to those same questions. Thus, a perfectly average score is 50th percentile, while an 80th percentile means you scored higher than 80% of the gamers in our data. For the current analysis, we assigned each gamer’s highest ranked motivation as their primary motivation.
1) The Most Common Primary Motivations for Men are Competition and Destruction.
For all the charts in this blog post, we list all 12 motivations in descending order, from most common to least common primary motivation. Thus, in each chart, all the numbers add up to 100%.
For men, Competition (duels, matches, high on rankings) and Destruction (guns, explosives, chaos, mayhem) are the most common primary motivations, while Discovery (explore, tinker, experiment) and Power (powerful character, gear, stats) are the least common.
2) The Most Common Primary Motivations for Women are Completion and Fantasy.
For women, Completion (get all stars/collectibles, complete all missions) and Fantasy (being someone else, somewhere else) are the most common primary motivations, while Excitement (fast-paced, action, surprises, t