Last week, we presented a handy reference chart of our Gamer Motivation Model based on our data from over 140,000 gamers. Here it is again for ease of reference. Want to know how you compare with other gamers on these motivations? Take a 5-minute survey and get your Gamer Motivation Profile. As we mentioned, motivations [...]
A total of over 140,000 gamers worldwide have now completed the Gamer Motivation Profile. Statistical analysis of how motivations cluster together is consistent with what we reported earlier. Want to know how you compare with other gamers on these motivations? Take a 5-minute survey and get your Gamer Motivation Profile. To make the Gamer Motivation Model [...]
Try out the Game Recommender Engine! Around the time when we figured out how to identify the most popular games for each gaming motivation, we realized we had solved almost all of the analytic components needed to provide personalized game recommendations to gamers who take the Gamer Motivation Profile. In our feedback surveys, this was [...]
When we started developing the Gamer Motivation Profile, we wanted to make sure we had a way of debugging any potential issues with the motivation scores. So as a reference point, we asked gamers to list their favorite video games (up to 3). The data we received from over 100,000 gamers allowed us to do [...]
The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]
Between 2006 – 2012, much of our gaming research focused on World of Warcraft. During that time, one side project we worked on involved an analysis of over 22,000 guild names in World of Warcraft. We found that a basic grammar was able to parse about 90% of the names. This allowed us to create [...]
In the Gamer Motivation Profile, we asked gamers to list their favorite genres and games in open-ended text fields (up to 3 of each). With data from over 100,000 gamers, we are able to identify the most frequently mentioned games for each gaming motivation. Our Approach It is difficult to do fuzzy string matching on [...]
The super short version: We validated and refined our motivations model based on data from 30,000 gamers around the world. If you’re a gamer and haven’t taken the Gamer Motivation Profile yet, consider doing so before reading about the model. We developed the Gamer Motivation Profile such that data collected over time could be used to [...]
When we launched the Gamer Motivation Profile about a month ago, we really weren’t sure how gamers would react to it. Running a factor analysis on survey data is one thing, but figuring out how to present a self-scoring profile back to gamers is an entirely different thing. Were we presenting way too much detail [...]
We asked gamers to tell us how much they agreed or disagreed with polarizing statements about games and gamers. These statements touched on a broad range of issues, such as microtransactions, gender inclusiveness, and whether games are becoming too dumbed down. We received responses from 1,127 gamers. We’ll slice through this data in several ways, [...]