We were recently interviewed by ironSource in a podcast where we touched on a broad range of topics related to Quantic Foundry's ongoing research in gaming motivations: How we developed our motivation model, and why we decided to focus on gaming motivations An overview of the 12 motivations captured in our framework How game companies [...]
The data we’ve collected from over 239,000 gamers via the Gamer Motivation Profile allows us to explore how gaming motivations do and do not change with gender and age with incredible detail. Back when we had a sample size of around 140,000, we blogged about the Competition and Strategy motivations. With the larger sample size, [...]
One of the hallmarks of 4X games is the ability to use different approaches to achieve victory. These may include crushing your enemies on the battlefield, creating an economic superpower, or achieving cultural or scientific nirvana. I still remember watching my father play the original Civilization and being confused as to why he would waste [...]
The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations. Currently, we have data from over 140,000 gamers worldwide. In the survey, we also ask gamers to list their favorite game titles. This allows us to pivot between gamers and games--we can use the aggregated [...]
In our last blog post, we presented a visual clustering of gaming motivations based on data from over 140,000 gamers, showing how they group into 3 high-level clusters. Here’s that map again below for ease of reference. In this post, we’re going to explain the unintuitive Action-Social cluster and show you that gaming motivations are [...]