About Nick Yee

Nick is the co-founder and analytics lead of Quantic Foundry. He combines social science and data science to understand gamer behavior in large-scale game data.
23 03, 2017

Competition Is Not The Opposite of Community

By | 2017-03-23T13:06:20+00:00 March 23rd, 2017|Analytics, Video Games|2 Comments

As many of you know, Nic Ducheneaut and I focused on MMOs when we began our careers in games research. And in both the research and gaming communities of these online games, there’s a commonly-held assumption about how gamers fall along the social spectrum. In its most basic form, the spectrum has warm, fuzzy, social [...]

19 01, 2017

Beyond 50/50: Breaking Down The Percentage of Female Gamers by Genre

By | 2017-02-07T13:55:12+00:00 January 19th, 2017|Analytics, Video Games|103 Comments

You’ve probably heard the often-quoted statistic that about half of video gamers are women, illustrating how gaming is now a mainstream activity enjoyed by both men and women. This finding comes from the yearly ESA report, and has fluctuated between 38% and 48% in the past decade—currently estimated at 41% in the 2016 report. Oddly, [...]

12 01, 2017

Board Game Motivation Model: Handy Reference Chart & Slides

By | 2017-01-12T11:25:42+00:00 January 12th, 2017|Analytics, Board Games|0 Comments

Over 90,000 board gamers have taken our Board Game Motivation Model to get their personalized profile. We'll soon be diving into this data in our blog posts. To set the stage for this, we've put together some handy reference material.What's your Board Game Motivation Profile? Take a 5-minute survey to find out!Quick Reference ChartFirst, we [...]

15 12, 2016

7 Things We Learned About Primary Gaming Motivations From Over 250,000 Gamers

By | 2016-12-15T14:11:31+00:00 December 15th, 2016|Analytics, Video Games|17 Comments

In the Gamer Motivation Profile (for video games), we measure 12 distinct motivations for each gamer. One way to get a concise picture of all the data we’ve collected is to focus on primary motivations—the motivation that each gamer scores highest on and is most important to them. In this post, we’ll step through what [...]

21 09, 2016

The Board Game Motivation Profile (v2): Based on Data From Over 40,000 Gamers

By | 2017-02-13T10:35:17+00:00 September 21st, 2016|Analytics, Board Games|Comments Off on The Board Game Motivation Profile (v2): Based on Data From Over 40,000 Gamers

Since releasing the initial version of the Board Game Motivation Profile, we’ve gathered data from over 40,959 gamers. This has allowed us to revise the motivation model, improve the survey inventory, and generate more representative norms for the profile reports. In this blog post, we’ll describe how we developed the current model and how it’s [...]

8 09, 2016

Design Rubric Map of Shooter Games

By | 2016-10-17T20:02:32+00:00 September 8th, 2016|Analytics, Video Games|6 Comments

Here at Quantic Foundry, we’re always experimenting with new ways of visualizing and making sense of the data we have collected via the Gamer Motivation Profile. In this post, we’ll describe a Design Rubric Map that we’re working on. If you’re a regular reader of our blog and familiar with how we collected our data, [...]

11 08, 2016

5 Things We Learned About The Appeal of Competition From Over 239,000 Gamers

By | 2016-10-17T20:02:32+00:00 August 11th, 2016|Analytics, Video Games|11 Comments

The data we’ve collected from over 239,000 gamers via the Gamer Motivation Profile allows us to explore how gaming motivations do and do not change with gender and age with incredible detail. Back when we had a sample size of around 140,000, we blogged about the Competition and Strategy motivations. With the larger sample size, [...]

6 07, 2016

The Surprising Profile of Idle Clicker Gamers

By | 2016-10-17T20:02:32+00:00 July 6th, 2016|Analytics, Video Games|6 Comments

In mid-April, we got an email query from Eric Jordan, the CEO of Codename Entertainment. Codename makes an Idle Clicker game called Crusaders of the Lost Idols and because the genre is still relatively new, Eric wanted to learn more about the psychological profile of these gamers. At this point in time, Nic Ducheneaut and [...]