Take the Gamer Motivation Profile

See a sample profile report. You’ll also find a link on the page to get your own profile. Fill out a 5-minute survey and get your personalized gaming motivation report.

An Overview of the Motivation Clusters

Using a factor analysis on data collected from over 140,000 gamers, we identified how these motivations clustered together. Motivations in the same column are more highly related than motivations in different columns. Read more about how we developed the model.

The Bigger Picture

We can visualize the relationships between all these motivations at the same time. Across all the geographic regions we had data for, the same high-level motivation structure emerged, revealing 3 clusters of moti