(This post is the second in a two-part series that recaps our GDC 2020 talk.)
In the previous post, we presented a player segment model based on our entire data set of 500,000+ gamers who have taken the Gamer Motivation Profile. We explored both a 9-segment solution in depth and also surfaced what would happen if we pushed for more granularity in a 19-segment model.
While the 9-segment model provided a good high-level taxonomy of gamers, it struggled to capture nuances of gamers within specific genres, and while the 19-segment model provided better granularity, it came at the cost of a very unmanageable number of segments.
In practice, we’ve found that most of the game industry folks we work with tend to care most about the specific franchise or genre they are working on. And in these contexts, the best way to identify a manageable set of nuanced player segments is to conduct the segment analysis for that specific sample of players.
We’ll use Civilization VI as an example for this. Civ VI is an interesting case study because it’s a title in a widely-known franchise—most gamers are familiar with the core mechanics of the franchise. And even though it’s a AAA title, it’s accessible enough for new players to enjoy or to play in a more casual manner. I also happen to be a fan of the franchise.
The Gamer Motivation Profile
The Gamer Motivation Profile is a 5-minute survey that allows gamers to get a personalized report of their gaming motivations, and see how they compare with other gamers. Over 500,000 gamers worldwide have taken this survey. The 12 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together. You can get a more detailed description of our gamer sample here.
See how you compare with other gamers. Take a 5-minute survey and get your Gamer Motivation Profile