In Open World Games, Most Players Balance Exploration with Completing Campaign. Those Who Prioritize Campaign Are Younger.

By | 2016-10-17T20:02:33+00:00 February 17th, 2016|Survey Findings, Video Games|5 Comments

Although gamers are often lumped together as “people who enjoy playing videogames”, there is often a lot of variability in the types of things people like to do while playing. Most have a preferred genre, and even within genres a preferred style of play.

How We’re Playing Fallout 4

Take Fallout 4 for example, a recent release in the open world action-adventure genre. Even among the staff at Quantic Foundry, we quickly discovered that we played the game very differently. Nick was mostly uninterested in the campaign story, and once out of interesting things to explore, lost the motivation to continue playing. Nic followed the Minutemen quest line and never got to the main campaign, even though his kids (who watched the intro) kept bugging him to find and save Shaun. I enjoy poking around here and there, but find the structure of a campaign to be preferable. After a long day of work, the incredible amount of options provided by a title like Fallout 4 can be almost overwhelming without some additional direction.

We quickly discovered that we played the game very differently.

Today, we’re taking at look at how gamers approach action-adventure games, specifically in terms of preference for open world freedom versus more linear campaigns.

A Quick Word About the Data

In addition to the Gamer Motivation Profile, we have research surveys that gamers can participate in. These surveys tackle a variety of game preference questions, and we can link gamers’ responses back to their motivation scores. 1,082 gamers participated in this research survey. In the survey question about open world action-adventure play style, 13 respondents indicated they were not familiar with this genre, resulting in 1,069 valid responses.

Most Gamers Balance Open Exploration with Completing Campaign

Action-adventure play styles (prioritizing open word activities versus the main campaign) show almost zero variability between women and men. A surprising finding here is that only around 11 percent of gamers prioritize the campaign. Roughly 55 percent chose an “In-Between” approach while about 34 percent leaned toward open world activities. On one hand, it makes sense that an in-between approach would be popular as it allows players to experience both styles of play as they see fit. However, it is interesting to note that in other analyses, such as our look at FPS role preferences, players actually avoided mixing up their style and expressed a preference for either close-range or long-range.

Gender x Open World

Younger Players Prioritize Campaign

Younger players tend to prioritize the campaign while older players prioritize open world exploration (or a balanced approach). Perhaps as people age, they may have been exposed to more of the thematic elements that tend to get used when building cinematic, linear experiences. These may not be as engaging the second time around, which would lead more experienced (and likely older) players to look for more organic (open world) experiences. Alternatively, perhaps older gamers value games differently. They may see the higher replay value or longer overall play time of open-world exploration to be more attractive than a campaign that loses some of its luster after the first play through.

Age x Open World

Gamers Who Prefer Open World Score Higher on Discovery & Fantasy

In terms of gaming motivation, the findings played out much the way we might expect. This is perhaps most clear in the Discovery (explore, tinker, experiment) dimension. Players who prioritize open world exploration score higher on Discovery, while those who prioritize the campaign score lower. Those who prefer open world play styles also scored higher on Completion (get all collectibles, complete all missions) when compared to campaign players. This makes some intuitive sense since reaching completion goals often requires a fair amount of exploration and discovery.

Motivations x Open World

Somewhat surprisingly, those who prefer to stick to the main campaign score lower on Fantasy (being someone else, somewhere else) when compared to other groups. One idea might be that linear campaigns tend to remind players that they don’t have control over their character or the narrative, breaking the illusion of fantasy. Finally it should be noted that while Excitement was not statistically significant (p = .12) it does trend the way we would expect. Excitement (Fast-paced, action, surprises, thrills) scores are higher for those that prioritize campaigns. As the primary campaign tends to be the most cinematic, and include the climax of the storyline, it makes sense those seeking high octane thrills would lean this way.

How Did You Play Through Fallout 4?

Many games offer an incredible mix of activities and offer a “something for everyone” approach. The fact that a majority of gamers prefer a blended experience in open world action-adventure games is clearly not lost on the game industry. We see more and more open world elements being added to games that five or ten years ago likely would have been a much more on-rails experience.

How did you balance open exploration with the campaign missions in Fallout 4?

For those of you who have played Fallout 4, how did you balance open exploration with the campaign missions? Was there a turning/transition point for you where you switched from one to the other?

About the Author:

Kaleb Embaugh is an analytics intern at Quantic Foundry. As a lifelong gamer with a background in industrial/organizational psychology, he writes about how the two intersect.

5 Comments

  1. Miranda R March 3, 2016 at 7:40 am - Reply

    What is the definition of “young,” or more specifically, what are your age ranges?

    • Miranda R March 3, 2016 at 7:46 am - Reply

      And to answer your question, I’ve not played Fallout 4 yet. But in an open-world experience I tend toward a balanced approach, but quickly get bored with campaign and go explore. If I don’t manage to finish the campaign before I finish exploring I will likely not finish the campaign.

      • Miranda R March 3, 2016 at 10:19 am

        Note to self: check hot links in article first before asking. Thank you for linking again!

        The confidence interval for the campaign group seems kind of large. Do these relationships remain if you remove the youngest subjects from the analysis?

        Developmentally speaking, the youngest subjects might not have the sort of abstract thinking and motivation to push a game beyond the campaign. Their higher level cognitive functions are still developing, while those that might be a little more functionally (neurologically) complete are more capable of exploring a game outside the bounds of campaign. That in addition to the time they have spent with games might also influence their ability to push the limits of playability within a game.

        Just some food for thought.

        Keep up the great work!

      • Kaleb Embaugh March 3, 2016 at 10:33 am

        No worries!

        Definitely appreciate your thoughts and you raise some interesting points. Your comment made me think about Minecraft and how that data would fit in. I remember feeling like I must be out of touch because my 9 year old nephew was having a blast running around in a game that was a pure sandbox, whereas I would get bored. Of course this is anecdotal, but he would play (actually he still does) for hours. Definitely something that could be fun to follow-up on and learn more about.

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