10 02, 2016

As Gamers Age, The Appeal of Competition Drops The Most. Strategy is The Most Age-Stable Motivation.

By |2016-10-17T20:02:33-07:00February 10th, 2016|Analytics, Video Games|81 Comments

When I first started running large online surveys of gamers in the days of EverQuest, I was a 20-year-old undergrad psych major. I remember looking at the age distribution of those online gamers where about 20-30% were over the age of 30 (and a fair number above 40), and thinking to myself, wow those gamers [...]

28 08, 2015

Gender Differences in Gaming Motivations Align with Stereotypes, but Small Compared To Age Differences

By |2016-10-17T20:02:35-07:00August 28th, 2015|Analytics, Video Games|11 Comments

The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]

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