We finally had time to dive into our board game data. As some of you know, we created a Board Game Motivation Profile from the ground up (using the same method as the Gamer Motivation Profile), and over 90,000 board gamers have taken part in it.

In this blog post, we’ll take a look at the primary motivations of board gamers—the motivation that each gamer scores highest on (and is most important to them), and slice those findings by age and gender.

Data From the Board Game Motivation Profile

The Board Game Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations, and see how they compare with other board gamers. Over 90,000 board gamers have taken this survey. The 11 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together.

Do you play board games? Take a 5-minute survey to get your Board Game Motivation Profile and see how you compare with other board gamers.

Each motivation score we calculate is normalized against the full dataset—i.e., how other gamers responded to those same questions. Thus, a perfectly average score is 50th percentile, while an 80th percentile means that you scored higher than 80% of board gamers in the data. For the current analysis, we assigned each gamer’s highest ranked motivation as their primary motivation.