Quantic Foundry’s audience report of Idle Clicker gamers helped us sharpen our communications by identifying primary player motivations. By aligning our marketing messages to these motivations, we became more effective in identifying and communicating with our players.
Quantic Foundry’s custom profiling service helped our game teams drive new features that we’re locking down for the next year or so. QF’s motivational framework also gave us concise and impactful language that could be consistently shared across game teams and titles, helping us understand how our players differed even within the same franchise.
We were in the midst of exploring a new game concept and reached out to Quantic Foundry. They took the time to understand what we needed, and put together a customized report that was valuable and actionable.
A team that has been analyzing game data and innovating game analytic methods for over a decade.
Nick Yee and Nicolas Ducheneaut have been studying games and gamers for over a decade.
They leverage their broad experience in academic, commercial, government, and game industry research in gaming to analyze game data and generate actionable insights.
Nick YeeCo-Founder & Analytics Lead
Nicolas DucheneautCo-Founder & Technical Lead
Nick Yee and Nic Ducheneaut both have academic backgrounds that combine social science with computer science. They received their PhDs from Stanford University and U.C. Berkeley, respectively, and began working together in 2005 at the Palo Alto Research Center (Xerox PARC). Their shared interest in developing innovative methods to study online games—whether it is creating empirical frameworks of gamer motivations or mapping social networks in World of Warcraft—resulted in more than 40 peer-reviewed papers.
Seeking to apply these insights and methods directly within the game industry, they joined Ubisoft in 2012 where they founded the Gamer Behavior Research group. Their fluency in different methodological approaches allowed them to combine and derive actionable insights from diverse data sources, which accelerated collaboration between design, marketing, and analytics teams. In order to meet a broader industry demand for their unique skillset, they formed Quantic Foundry in 2015.