The Science of
Gamer Motivation

Quantic Foundry is a game analytics consulting practice. We combine social science with data science to understand what drives gamers and how to make game experiences more engaging.

Learn About Our New Game Audience Dashboard
  • Take a 5-minute survey to get your very own Gamer Motivation Profile.
  • Get a handy reference chart of our Gamer Motivation Model, based on data from over 220,000 gamers.
  • Watch our GDC talk–all the key findings from our gaming motivation data distilled into a 20-minute video.

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The Science and Data Behind Our Gamer Motivation Model

Our Gamer Motivation Model

Data From Over 220,000 Gamers

We used established psychometric methods and data from over 220,000 gamers to develop an empirical model of gamer motivations. Want to learn more? Watch a 20-minute talk of all the key findings.

Dashboard Access to All Our Audience Data

Game Audience Dashboard

See our new dashboard in action in the video demo below. We walk through all the main reporting and graphing features of the dashboard.

Features At a Glance

  • Convenient online dashboard based on real-time data.
  • Complete access to our catalog of over 1,300 game titles.
  • Based on data from over 220,000 gamers.
  • Audience reports based on individual or multiple game titles/franchises.
  • Filter an audience report by gender, age range, gamer type, or gaming frequency.
  • Visually explore related game titles using our dynamic graphing features.
Contact Us to Learn More About the Dashboard

Data-Driven Insights About Your Audience

Audience Reports

Use Empirical Data to Inform Your Game Production & Marketing Decisions

Whether you have an existing game title/franchise or have a new game in development, we can provide data-driven insights about your audience.
Learn About Our Audience Reports

Here’s What Our Clients Are Saying

Clients and Testimonials

Quantic Foundry’s audience report of Idle Clicker gamers helped us sharpen our communications by identifying primary player motivations. By aligning our marketing messages to these motivations, we became more effective in identifying and communicating with our players.
Eric Jordan (CEO), Codename Entertainment
I was so excited about the release of the Motivation Insight Report. It is a great reference and provided exactly the information we were looking for.
Marguerite Dibble (CEO), GameTheory
We were in the midst of exploring a new game concept and reached out to Quantic Foundry. They took the time to understand what we needed, and put together a customized report that was valuable and actionable.
Jeff Pobst (CEO), Hidden Path Entertainment

A team that has been analyzing game data and innovating game analytic methods for over a decade.

Our Team

Nick Yee and Nicolas Ducheneaut have been studying games and gamers for over a decade.

They leverage their broad experience in academic, commercial, government, and game industry research in gaming to analyze game data and generate actionable insights.
Nick Yee
Nick YeeCo-Founder & Analytics Lead
Nicolas Ducheneaut
Nicolas DucheneautCo-Founder & Technical Lead

Nick Yee and Nic Ducheneaut both have academic backgrounds that combine social science with computer science. They received their PhDs from Stanford University and U.C. Berkeley, respectively, and began working together in 2005 at the Palo Alto Research Center (Xerox PARC). Their shared interest in developing innovative methods to study online games—whether it is creating empirical frameworks of gamer motivations or mapping social networks in World of Warcraft—resulted in more than 40 peer-reviewed papers.

Seeking to apply these insights and methods directly within the game industry, they joined Ubisoft in 2012 where they founded the Gamer Behavior Research group. Their fluency in different methodological approaches allowed them to combine and derive actionable insights from diverse data sources, which accelerated collaboration between design, marketing, and analytics teams. In order to meet a broader industry demand for their unique skillset, they formed Quantic Foundry in 2015.

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