Survey data from 400,000+ gamers was used to generate this report. 81% of the respondents were male, 18% were female, and 1% were non-binary gender. The median age was 25, with a range from 13-74, and a standard deviation of 7.84.
The survey was conducted in English only, and the majority of the respondents came from North America, followed by the EU.
11% of the respondents self-identified as casual, 68% as core, and 21% as hardcore. In terms of platform, 83% regularly game on PCs, 55% on consoles, 35% on smartphones, and 25% on handheld consoles.
80% of our sample was recruited organically via social media sharing by gamers who had taken our Gamer Motivation Profile. No material or financial incentive was provided to our respondents.
In terms of sampling bias (compared with ESA 2015 report), our sample skews towards a younger, male, core PC gamer demographic. The analysis in this report breaks down the data by gender and age, and thus controls for the primary demographic biases. The sampling bias favors PC gamers, but the frequencies of console/smartphone/handheld console usage match the ESA report (within 1% point). Thus, while our sample is not representative of all gamers, we believe the findings in this report accurately describe the core gamer market.