Gamer Motivation Insight Report
(New 2021 Version)
A sweeping, detailed, up-to-date analysis of gaming motivations and game preferences by gender and age in this 75-page report based on 450,000+ gamers:
- Easy-to-read charts on how the 12 gaming motivations change across gender and age.
- Get concise explanations of what different demographic segments look for in games.
- Detailed reference tables of popular games and genres for each demographic cohort.
- Use these cohorts to develop personas and tailor effective messages.
- Be prepared for how the gaming market will change as the 35+ segment grows.
We generated this report using data from 450,000+ gamers between the ages of 13 and 64 collected between January 2020 and July 2021.