Gamer Motivation Insight Report

(New 2021 Version)

A sweeping, detailed, up-to-date analysis of gaming motivations and game preferences by gender and age in this 75-page report based on 450,000+ gamers:

  • Easy-to-read charts on how the 12 gaming motivations change across gender and age.
  • Get concise explanations of what different demographic segments look for in games.
  • Detailed reference tables of popular games and genres for each demographic cohort.
  • Use these cohorts to develop personas and tailor effective messages.
  • Be prepared for how the gaming market will change as the 35+ segment grows.

We generated this report using data from 450,000+ gamers between the ages of 13 and 64 collected between January 2020 and July 2021.

Purchase This Report ($2,450)

Explore the Content in Our Detailed 75-Page Report