Beyond 50/50: Breaking Down The Percentage of Female Gamers by Genre

By |2018-06-14T13:04:44-07:00January 19th, 2017|Analytics, Video Games|137 Comments

You’ve probably heard the often-quoted statistic that about half of video gamers are women, illustrating how gaming is now a mainstream activity enjoyed by both men and women. This finding comes from the yearly ESA report, and has fluctuated between 38% and 48% in the past decade—currently estimated at 41% in the 2016 report. Oddly, [...]