Game Audience Reports

Find the most important and least important motivations for the audience of existing game titles, their demographic profiles, and the games most highly related to each audience. Our reports are based on survey data from over 220,000 gamers and generated daily from the live database.

Our Motivation Model and Data

The 12 motivations that are measured in our model were identified via statistical analysis of how gaming motivations cluster together (based on data from 30,000 gamers).

The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations, and see how they compare with other gamers. Over 220,000 gamers worldwide have taken this survey.

In the Gamer Motivation Profile, we also ask gamers to list some games they’ve enjoyed playing. This allows us to generate motivation profiles not only for individual gamers, but also for game titles. We do this by aggregating the motivation profiles from the gamers who listed that game as a game they enjoy.

A game with a good elaborate narrative will generally attract gamers who are interested in elaborate narratives. And a game might try to do many things at once, but its core audience will reveal whether only certain aspects of the game were playable and appealing. Certainly, the top 1% most hardcore gamers of any game (on any dimension) will play it in a dramatically different way from everyone else, but we would argue that a game’s core audience is most representative of what a game is about.

Demographic and Motivation Profiles

The demographic profile included in each report lists the following information:

• Gender Distribution: Male/Female/Other
• Median Age
• Gamer Type: Casual/Core/Hardcore
• Gaming Frequency: Typical number of days per week where they play games for more than 30 minutes

The motivation profile consists of the aggregate motivation scores of the gamers who listed this game as a game they enjoy. The aggregate percentile rankings are provided for each of the 12 motivations in our model.

Ranked List of Other Popular Games

We provide a ranked list of games that are disproportionately popular for each game’s audience. This adjustment is necessary because the same highly popular games tend to be mentioned by every sub-group (e.g., World of Warcraft). By accounting for the baseline popularity, we can filter out this base rate bias and identify the most disproportionately popular games within the sub-group.

Thus, a Score of 2 would mean that this audience mentions a game as a favorite at twice the baseline frequency.

How to Use These Games Audience Profiles

• If you’re creating a game, look for existing game titles that are similar and understand the motivations (and thus mechanics) that are most and least important for your target audience. Use this information to prioritize the development of your game’s features.