The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]
Between 2006 – 2012, much of our gaming research focused on World of Warcraft. During that time, one side project we worked on involved an analysis of over 22,000 guild names in World of Warcraft. We found that a basic grammar was able to parse about 90% of the names. This allowed us to create [...]
In the Gamer Motivation Profile, we asked gamers to list their favorite genres and games in open-ended text fields (up to 3 of each). With data from over 100,000 gamers, we are able to identify the most frequently mentioned games for each gaming motivation. Our Approach It is difficult to do fuzzy string matching on [...]