Player Segment Analysis
Define Your Player Segments Using Empirical Data
Your game audience isn’t one homogeneous group. Identify the distinct personas underlying an audience to target them with specific game features and messaging. We apply cluster analysis on our large gamer data set to identify distinct player segments (and their frequency) within specific game titles, franchises, genres, or demographic groups.
See an example Player Segment Analysis Report.
Frequently Asked Questions
Nick Yee and Nic Ducheneaut have over 40 peer-reviewed papers on gaming and virtual worlds. Our research on online gaming motivations research has been cited over 1,600 times. Our current Gamer Motivation Model was developed via factor analysis of survey data from more than 450,000 gamers.
We created a Gamer Motivation Profile where gamers could complete a 5-minute survey, get their personalized motivation profile, and share it online.
Over 450,000 gamers have taken the Gamer Motivation Profile, and for most core PC/console titles, we can provide a sample size of 2,500+ gamers for the analysis.
Usually between 4-8 segments emerge.
- An executive summary slide of all the player segments.
- A descriptive sketch of each segment.
- The demographic profile of each segment (including gender percentages, median age, casual/core/hardcore gamer type, and number of days per week with at least 30 minutes of gaming).
- The motivation profile of each segment (i.e., percentile ranks on each of the 12 motivations in our model).
- A ranked list of the games that are disproportionately popular in each segment, and a similar ranked list of games that are disproportionately unpopular.
- Explore a sample report.
Yes. We can use our validated motivation inventory to profile your existing gamers using a non-branded, white-labeled survey. We can then conduct the segment analysis on your audience data directly. Unique player IDs can be embedded in the survey link to allow later linkage with server-side KPIs. This would allow us for example to provide not only the typical player segments, but how the segments vary in terms of retention or monetization for example.