5 08, 2021

About one out of three men prefer playing female characters. Rethinking the importance of female protagonists in video games.

By |2021-08-05T12:19:35-07:00August 5th, 2021|Survey Findings, Video Games|46 Comments

The introduction of playable female characters into genres/franchises that historically only had playable male characters often elicits arguments in gamer forums around the low prevalence of female gamers in that particular genre/franchise and how adding female characters is pandering to a demographic that hardly plays the game to begin with. Apart from the “is-ought” fallacy, [...]

4 03, 2021

Picking Sides: How Faction Choice Creates Cohorts with Different Motivation Profiles

By |2021-03-04T10:54:47-08:00March 4th, 2021|Analytics, Video Games|5 Comments

[This post is co-authored with Chris Karzmark, a mixed-methods UX & games researcher, and recent Ph.D. graduate from UCSC in Cognitive Psychology.] Many games ask players to pick a faction. Strategy games typically put this choice at the beginning of a match (e.g., Zerg, Terran, or Protoss in Starcraft) while RPGs might offer branching versions [...]

17 08, 2020