Chinese Gamers are More Competitive and Completionist, More Homogeneous in Gaming Motivations Than US Gamers
Since the beginning of the year, Quantic Foundry and Niko Partners have been working together on a series of survey-based projects. Niko Partners is a market research and consulting firm covering the games markets in Asia. In one of these projects, we used the Gamer Motivation Model as part of a larger study to create [...]