20 06, 2015

Hot Button Issues

By |2016-10-17T20:02:35-07:00June 20th, 2015|Survey Findings, Video Games|5 Comments

We asked gamers to tell us how much they agreed or disagreed with polarizing statements about games and gamers. These statements touched on a broad range of issues, such as microtransactions, gender inclusiveness, and whether games are becoming too dumbed down. We received responses from 1,127 gamers. We’ll slice through this data in several ways, [...]

18 06, 2015

What We Learned from the Beta Version of the Gamer Profile Tool

By |2016-10-17T20:02:35-07:00June 18th, 2015|Analytics, Survey Findings, Video Games|6 Comments

Using factor analysis to cluster motivations is a fairly standard method in psychology, but figuring out how to best show the individual results back to people is relatively understudied. This is because, as most readers know, research psychologists tend to publish aggregate findings in academic journals rather than create customized reports for each of their [...]

18 06, 2015

How We Created the Gamer Motivation Profile

By |2016-10-17T20:02:35-07:00June 18th, 2015|Analytics, Video Games|4 Comments

The super short version: We generated an initial inventory based on a literature review of existing models, tested it with 1,127 gamers, validated it with another 600 gamers, and used factor analysis to identify 5 groups of motivations. If you're a gamer and haven't taken the Gamer Motivation Profile yet, consider doing so before reading [...]