AI Archives - Quantic Foundry

Gamers Are Overwhelmingly Negative About Gen AI in Video Games, but Attitudes Vary by Gender, Age, and Gaming Motivations.

By Nick Yee|2025-12-21T06:33:41-08:00December 18th, 2025|Survey Findings, Video Games|42 Comments

In a recent survey, we explored gamers’ attitudes towards the use of Gen AI in video games and whether those attitudes varied by demographics and gaming motivations. The overwhelmingly negative attitude stood out compared to other surveys we’ve run over the past decade. A Quick Note on the Survey Data The Gamer Motivation Profile is a 5-minute [...]

Fabricated Data at Scale: The State of Survey Panels & AI Data

By Nick Yee|2025-07-03T23:33:30-07:00June 17th, 2025|Methodology|2 Comments

Over the 10 years we’ve been running Quantic Foundry and engaging with indie-all-the-way-to-AAA clients on a wide variety of gamer research/marketing projects, one pattern I’ve noticed is that clients often perceive survey panel samples, especially general population (gen pop) survey samples, as a sort of “cure all”. They tend to suddenly become much less inquisitive [...]