17 02, 2016

In Open World Games, Most Players Balance Exploration with Completing Campaign. Those Who Prioritize Campaign Are Younger.

By | 2016-10-17T20:02:33+00:00 February 17th, 2016|Survey Findings, Video Games|8 Comments

Although gamers are often lumped together as “people who enjoy playing videogames”, there is often a lot of variability in the types of things people like to do while playing. Most have a preferred genre, and even within genres a preferred style of play. How We're Playing Fallout 4 Take Fallout 4 for example, a [...]

10 02, 2016

As Gamers Age, The Appeal of Competition Drops The Most. Strategy is The Most Age-Stable Motivation.

By | 2016-10-17T20:02:33+00:00 February 10th, 2016|Analytics, Video Games|77 Comments

When I first started running large online surveys of gamers in the days of EverQuest, I was a 20-year-old undergrad psych major. I remember looking at the age distribution of those online gamers where about 20-30% were over the age of 30 (and a fair number above 40), and thinking to myself, wow those gamers [...]

2 02, 2016

In FPS Games, Women Prefer Long-Range Stealth, Younger Gamers Prefer Run-and-Gun

By | 2016-10-17T20:02:33+00:00 February 2nd, 2016|Survey Findings, Video Games|10 Comments

In our last blog post, we created a map of the Strategy game genre to explore how gamers’ preferences for Excitement or Strategy can influence the types of strategy games they are likely to play. But gaming motivations not only impact genre preference, they also impact playstyle within game genres. Leeroooooooy Jenkins! The infamous Leeroy [...]

20 01, 2016

Game Genre Map: The Cognitive Threshold in Strategy Games

By | 2016-10-17T20:02:33+00:00 January 20th, 2016|Analytics, Video Games|100 Comments

The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations. Currently, we have data from over 140,000 gamers worldwide. In the survey, we also ask gamers to list their favorite game titles. This allows us to pivot between gamers and games--we can use the aggregated [...]

5 01, 2016

Gaming Motivations Align with Personality Traits

By | 2016-10-17T20:02:33+00:00 January 5th, 2016|Analytics, Video Games|9 Comments

In our last blog post, we presented a visual clustering of gaming motivations based on data from over 140,000 gamers, showing how they group into 3 high-level clusters. Here’s that map again below for ease of reference. In this post, we’re going to explain the unintuitive Action-Social cluster and show you that gaming motivations are [...]

15 12, 2015

The Gamer Motivation Model in Handy Reference Chart and Slides

By | 2016-10-17T20:02:33+00:00 December 15th, 2015|Analytics, Video Games|26 Comments

A total of over 140,000 gamers worldwide have now completed the Gamer Motivation Profile. Statistical analysis of how motivations cluster together is consistent with what we reported earlier. Want to know how you compare with other gamers on these motivations? Take a 5-minute survey and get your Gamer Motivation Profile. To make the Gamer Motivation Model [...]

18 10, 2015

The Path to the Game Recommender Engine

By | 2016-10-17T20:02:33+00:00 October 18th, 2015|Analytics, Video Games|5 Comments

Try out the Game Recommender Engine! Around the time when we figured out how to identify the most popular games for each gaming motivation, we realized we had solved almost all of the analytic components needed to provide personalized game recommendations to gamers who take the Gamer Motivation Profile. In our feedback surveys, this was [...]

4 09, 2015

Game Audience Profiles

By | 2016-10-17T20:02:33+00:00 September 4th, 2015|Analytics, Video Games|12 Comments

When we started developing the Gamer Motivation Profile, we wanted to make sure we had a way of debugging any potential issues with the motivation scores. So as a reference point, we asked gamers to list their favorite video games (up to 3). The data we received from over 100,000 gamers allowed us to do [...]

28 08, 2015

Gender Differences in Gaming Motivations Align with Stereotypes, but Small Compared To Age Differences

By | 2016-10-17T20:02:35+00:00 August 28th, 2015|Analytics, Video Games|10 Comments

The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]