About Nick Yee

Nick is the co-founder and analytics lead of Quantic Foundry. He combines social science and data science to understand gamer behavior in large-scale game data.
18 10, 2015

The Path to the Game Recommender Engine

By | 2016-10-17T20:02:33+00:00 October 18th, 2015|Analytics, Video Games|5 Comments

Try out the Game Recommender Engine! Around the time when we figured out how to identify the most popular games for each gaming motivation, we realized we had solved almost all of the analytic components needed to provide personalized game recommendations to gamers who take the Gamer Motivation Profile. In our feedback surveys, this was [...]

4 09, 2015

Game Audience Profiles

By | 2016-10-17T20:02:33+00:00 September 4th, 2015|Analytics, Video Games|12 Comments

When we started developing the Gamer Motivation Profile, we wanted to make sure we had a way of debugging any potential issues with the motivation scores. So as a reference point, we asked gamers to list their favorite video games (up to 3). The data we received from over 100,000 gamers allowed us to do [...]

28 08, 2015

Gender Differences in Gaming Motivations Align with Stereotypes, but Small Compared To Age Differences

By | 2016-10-17T20:02:35+00:00 August 28th, 2015|Analytics, Video Games|10 Comments

The following findings are based on data from 107,100 gamers who have taken the Gamer Motivation Profile since late June. Gender Differences We’ll first focus on gamers from the US (n = 51,283). The chart below plots the gender means across the 12 gaming motivations measured by the Gamer Motivation Profile. The y-axis represents z-scores [...]

11 08, 2015

How the Guild Name Generator Works

By | 2016-08-11T16:26:50+00:00 August 11th, 2015|Analytics, Video Games|4 Comments

Between 2006 – 2012, much of our gaming research focused on World of Warcraft. During that time, one side project we worked on involved an analysis of over 22,000 guild names in World of Warcraft. We found that a basic grammar was able to parse about 90% of the names. This allowed us to create [...]

11 08, 2015

Most Popular Games by Gaming Motivations

By | 2016-10-17T20:02:35+00:00 August 11th, 2015|Analytics, Video Games|13 Comments

In the Gamer Motivation Profile, we asked gamers to list their favorite genres and games in open-ended text fields (up to 3 of each). With data from over 100,000 gamers, we are able to identify the most frequently mentioned games for each gaming motivation. Our Approach It is difficult to do fuzzy string matching on [...]

20 07, 2015

How We Developed The Gamer Motivation Profile v2

By | 2016-10-17T20:02:35+00:00 July 20th, 2015|Analytics, Video Games|18 Comments

The super short version: We validated and refined our motivations model based on data from 30,000 gamers around the world. If you’re a gamer and haven’t taken the Gamer Motivation Profile yet, consider doing so before reading about the model. We developed the Gamer Motivation Profile such that data collected over time could be used to [...]

20 06, 2015

Hot Button Issues

By | 2016-10-17T20:02:35+00:00 June 20th, 2015|Survey Findings, Video Games|5 Comments

We asked gamers to tell us how much they agreed or disagreed with polarizing statements about games and gamers. These statements touched on a broad range of issues, such as microtransactions, gender inclusiveness, and whether games are becoming too dumbed down. We received responses from 1,127 gamers. We’ll slice through this data in several ways, [...]

18 06, 2015

What We Learned from the Beta Version of the Gamer Profile Tool

By | 2016-10-17T20:02:35+00:00 June 18th, 2015|Analytics, Survey Findings, Video Games|1 Comment

Using factor analysis to cluster motivations is a fairly standard method in psychology, but figuring out how to best show the individual results back to people is relatively understudied. This is because, as most readers know, research psychologists tend to publish aggregate findings in academic journals rather than create customized reports for each of their [...]

18 06, 2015

How We Created the Gamer Motivation Profile

By | 2016-10-17T20:02:35+00:00 June 18th, 2015|Analytics, Video Games|4 Comments

The super short version: We generated an initial inventory based on a literature review of existing models, tested it with 1,127 gamers, validated it with another 600 gamers, and used factor analysis to identify 5 groups of motivations. If you're a gamer and haven't taken the Gamer Motivation Profile yet, consider doing so before reading [...]