About Nick Yee

Nick is the co-founder and analytics lead of Quantic Foundry. He combines social science and data science to understand gamer behavior in large-scale game data.
22 06, 2016

Mapping the Shooter Genre

By | 2016-10-17T20:02:32+00:00 June 22nd, 2016|Analytics, Video Games|9 Comments

Previously on our blog, we’ve looked at genre maps of Strategy games and Open World games. This week, we’re doing maps of the Shooter genre. The Shooter genre is much maligned in mainstream media, and it's easy to end up with a monolithic view of who Shooter gamers are. In this post, we'll dive into [...]

7 04, 2016

Our Gaming Motivation Data Distilled into a 20-Minute Talk

By | 2016-10-17T20:02:32+00:00 April 7th, 2016|Analytics, Video Games|2 Comments

In case you missed our GDC talk, you're in luck! During GDC week, apart from presenting at Moscone Center, we also presented the same talk at the GamesUR Summit. Hosted by EA on their Redwood Shores campus, the conference provided speakers with an amazing stage with wonderful audio-visual support. They recorded all the talks and [...]

23 03, 2016

Revisiting the Strategy Genre Map: Age, Audience Homogeneity, and the Lasso Effect

By | 2016-10-17T20:02:32+00:00 March 23rd, 2016|Analytics, Video Games|12 Comments

We’re revisiting the Strategy genre map with some additional data overlays. If you’re a regular reader of our blog and familiar with our motivation data and how we generate these genre maps, feel free to skip the next 2 sections. Data from the Gamer Motivation Profile The Gamer Motivation Profile allows gamers to take a [...]

10 02, 2016

As Gamers Age, The Appeal of Competition Drops The Most. Strategy is The Most Age-Stable Motivation.

By | 2016-10-17T20:02:33+00:00 February 10th, 2016|Analytics, Video Games|75 Comments

When I first started running large online surveys of gamers in the days of EverQuest, I was a 20-year-old undergrad psych major. I remember looking at the age distribution of those online gamers where about 20-30% were over the age of 30 (and a fair number above 40), and thinking to myself, wow those gamers [...]

20 01, 2016

Game Genre Map: The Cognitive Threshold in Strategy Games

By | 2016-10-17T20:02:33+00:00 January 20th, 2016|Analytics, Video Games|92 Comments

The Gamer Motivation Profile allows gamers to take a 5-minute survey to get a personalized report of their gaming motivations. Currently, we have data from over 140,000 gamers worldwide. In the survey, we also ask gamers to list their favorite game titles. This allows us to pivot between gamers and games--we can use the aggregated [...]

5 01, 2016

Gaming Motivations Align with Personality Traits

By | 2016-10-17T20:02:33+00:00 January 5th, 2016|Analytics, Video Games|9 Comments

In our last blog post, we presented a visual clustering of gaming motivations based on data from over 140,000 gamers, showing how they group into 3 high-level clusters. Here’s that map again below for ease of reference. In this post, we’re going to explain the unintuitive Action-Social cluster and show you that gaming motivations are [...]

15 12, 2015

The Gamer Motivation Model in Handy Reference Chart and Slides

By | 2016-10-17T20:02:33+00:00 December 15th, 2015|Analytics, Video Games|27 Comments

A total of over 140,000 gamers worldwide have now completed the Gamer Motivation Profile. Statistical analysis of how motivations cluster together is consistent with what we reported earlier. Want to know how you compare with other gamers on these motivations? Take a 5-minute survey and get your Gamer Motivation Profile. To make the Gamer Motivation Model [...]

18 10, 2015

The Path to the Game Recommender Engine

By | 2016-10-17T20:02:33+00:00 October 18th, 2015|Analytics, Video Games|5 Comments

Try out the Game Recommender Engine! Around the time when we figured out how to identify the most popular games for each gaming motivation, we realized we had solved almost all of the analytic components needed to provide personalized game recommendations to gamers who take the Gamer Motivation Profile. In our feedback surveys, this was [...]